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Mission

We want to stimulate the awareness of your well-being, through the design of unique pieces, doing it in an integrated way so that it reaches a state of unique emotional balance. We are what we want to be.

Vision

We meld forward thinking and conceptual fashion styling with performance. We empower physical and emotional well-being through the creation of athlesiure-wear you can wear in all environments and be ready for anything. 
We want to be a brand remembered for the unique experience we provide to everyone who has the courage to achieve their physical and emotional well-being.

Values

Authenticity - We are authentic and true in everything we do, we develop and produce our products in Portugal with our select manufacturing partners. We thrive on paying close attention to all aspects of the creation and development processes to execute the best performance-fashion. 
Humanisation - We care about our partners and suppliers; we are advocates of fair trade and strive to keep our carbon footprint to a minimum. 
Innovation – we push the boundaries across performance methodologies and fashion.
Trust – we only create premium quality and will never compromise.