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About Perff

Brand

PERFF - is a hybrid activewear and fashion label designed in London with a global heritage for an active urban lifestyle. A move on from generic athleisure, Perff is a destination brand for your Active and City life. 

Born from technical innovation and a desire to live well whilst feeling confident and stylish in our own skin. We encompass cutting edge city style creating stylish activewear and functional fashion. 

Our ACTIVE category focus's on stylish activewear you will perform to your best in, whilst feeling confident in your own skin. We use luxury performance fabrics with intelligent technology such as sweat wicking and anti-odour without compromising on style. 

Our CITY category reinvents technical innovation - we design fashion forward styles you will love wearing for all your activities such as meetings and hanging out with friends in edgy city hotspots. We have pushed the boundaries by creating stylish day wear that performs as if you were hitting the gym with all the aesthetics of a high-fashion wardrobe. The epitome of comfort, city style and innovation. 

Cutting edge style, designed in London, globally worn. 



Our Core Values

Mission

We want to stimulate the awareness of your well-being, through the design of unique pieces, doing it in an integrated way so that it reaches a state of unique emotional balance. We are what we want to be.

Vision

We meld forward thinking and conceptual fashion styling with performance. We empower physical and emotional well-being through the creation of athlesiure-wear you can wear in all environments and be ready for anything. 
We want to be a brand remembered for the unique experience we provide to everyone who has the courage to achieve their physical and emotional well-being.

Values

Authenticity - We are authentic and true in everything we do, we develop and produce our products in Portugal with our select manufacturing partners. We thrive on paying close attention to all aspects of the creation and development processes to execute the best performance-fashion. 
Humanisation - We care about our partners and suppliers; we are advocates of fair trade and strive to keep our carbon footprint to a minimum. 
Innovation – we push the boundaries across performance methodologies and fashion.
Trust – we only create premium quality and will never compromise.